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In the fast-paced world of e-commerce, leveraging the power of influencer marketing can significantly boost your product’s visibility and sales. TikTok Shop, with its massive user base and engaging content format, is an ideal platform for this strategy. In fact, more than 80% of TikTok Shop GMV is from affiliates. Euka AI, a sophisticated AI-driven marketing tool, simplifies and streamlines the process of connecting with the right influencers. Here’s how you can effectively use Euka AI to reach out to influencer affiliates on TikTok Shop.
To begin, visit Euka AI and sign up for an account. Once you’ve completed the registration process, log in and navigate to “My Bots” on your dashboard. Here, you’ll be able to set up a bot to automate affiliate outreach.
Euka AI allows you to select different message types to reach out to your target affiliates. If you are a new Euka user, you might want to start with “Message + Product Card” type of outreach, which many brands have seen huge success getting replies. Additionally, you can leverage Euka’s target collaboration outreach to message selected affiliates as these messages go to a different inbox, increasing your response rate.
Personalized outreach is key to establishing a connection with influencers. Euka AI can generate personalized outreach messages that resonate with the influencers' style and audience. However, brands should carefully optimize the messaging to improve the response rate. Some tips to improve your messaging effectiveness:
· Highlightyour product sales history! Everyone wants to sell products that are alreadyselling. If you don’t have a sales history on TikTok yet, mention your salesfrom other platforms.
· Givegenerous commissions. Recommend to start with at least 35% commission rate.We’ve seen brands start out with 50-60% commission to jump start the sales.
· Mentioncustomer reviews and brand ethos & value props.
· Keep it concise and sweet.
Euka allows you to send up to two follow-up messages at your preferred times. It is important to leverage this feature to increase your reply rate as influencer affiliates are busy and might forget to reply to you. Follow-up messages will only be sent to affiliates who didn’t reply to you and also didn’t request a sample.
Euka AI boasts an advanced influencer discovery feature that uses AI to identify potential influencer affiliates on TikTok based on your filters. Euka has released 6 filters for brands to select their target influencers. On TikTok Shop, we have seen micro-influencers with 10k to 500k followers have the highest conversion rate. Additionally, it is important to create various segments/bots based on monthly sales and engagement rates to test which segment of influencers will convert better for specific products, and then double down on those high-converting segments.
Once your campaign is live, Euka AI provides real-time analytics to monitor its performance. Track key metrics such as # of sample requests, # of videos, engagement rates, click-through rates, and conversions. Use these insights to optimize your campaign, making adjustments as needed to maximize its effectiveness.
Using Euka AI to reach out to influencer affiliates on TikTok Shop can significantly enhance your marketing efforts. By leveraging AI-driven tools for influencer discovery, personalized outreach, and performance monitoring, you can create impactful campaigns that resonate with your target audience and drive sales. Start harnessing the power of Euka AI today and watch your TikTok Shop thrive.
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