What your creators wish you knew.
The Euka Creator App is where 65,000 creators go to connect with brands and book their next job. We regularly meet with our top creators to find out what matters to them and what we can do better.
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This isn't a side hustle anymore.
Here are some things we've been learning from the creators selling your products.
call TikTok Shop their full-time income
name retainers their top growth priority
prefer direct messages for brand contact
can't tell if brands are using their videos
Built for the people who work with creators.
Where creators sit
The L0 to L7 GMV tiers, what each one means, and why a creator's level isn't permanent.
What drives them away
The friction points creators named unprompted, and the one that came up three times more than anything else.
What earns their trust
Five things brands can start doing this week to keep their best creators in the deal.
Five creator archetypes
Grouped by behavior, not follower count. Find out which one makes up more than half the base.
The usage rights problem
Why some creators skip Meta Ads offers entirely, and what it takes to get them to say yes.
The omni-channel opportunity
Your TikTok Shop creators are already on Instagram and sending traffic to your site. Here's how to use that.
"The creators who are succeeding on Euka aren't the ones posting the most. They're the ones treating brand relationships like a business they're building."The Euka Creator Report
Great creator partnerships run on more than content.
See what creators are telling us, and what it means for your next campaign.
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