# Azalea Wang Case Study

$817K in Just Over Three Months: How Monster Agency Scaled Azalea Wang With Euka

Canonical URL: https://euka.ai/case-studies/azalea-wang

## Overview

- Brand: Azalea Wang.
- Agency: Monster Agency (TikTok badged agency).
- Industry: Fashion and footwear.
- Product category: Women's fashion: footwear, outerwear, and accessories.
- Partnership start: July 18, 2026.
- Euka features used: AI Creator Search, automated collab outreach, sample request management, Affiliate CRM and GMV tracking, Euka MCP for client updates.

Azalea Wang is a women's fashion and footwear brand on TikTok Shop US. In July 2026, it brought in Monster Agency, a TikTok badged agency that manages multiple brands on Euka.

Monster Agency rebuilt Azalea Wang's affiliate program on Euka. Since July 18, the store has generated $817.4K in total GMV, and monthly GMV grew about 11x, from $38.4K to $420.8K.

## The Challenge

Strong products, a quiet roster. When Monster Agency took over on July 18, Azalea Wang was doing about $38K a month. The brand had worked with affiliates before, but many had stopped posting. In the 30 days before the switch, 91 creators posted, the shop saw 197 videos, and 148 samples went out.

The agency needed more creators posting, fast. As Monster Agency puts it, GMV Max only spends when there's a steady flow of creator videos behind it, so affiliates always come first. And the whole program had to run alongside every other brand on Monster Agency's roster.

## Why Euka

Monster Agency manages multiple brands on Euka because it puts everything needed to run a creator program at scale in one place. Euka finds affiliates who already sell in a category, automates outreach to thousands of creators, and tracks every creator's samples, content and sales. For an agency, that visibility is the job: what gets measured gets managed. And with Euka MCP, the agency can share that same data with its clients.

## Strategy

Monster Agency started with the creators Azalea Wang already had. In Euka's Affiliate CRM, the team could see which past affiliates had driven sales and brought them back first. To make posting worth it, the agency advised a 20% commission on the brand's higher-priced items from day one.

At the same time, it went after new affiliates. With AI Creator Search, the team searched terms like "women's footwear" and "heels" to find affiliates already making sales in the category, plus creators promoting competing brands. Through Euka, the agency sent 102K+ collab invites to 20K+ creators in three months.

Sample requests were reviewed in Euka against each creator's sales and posting history, so product went to creators who deliver. Creators joined Monster Agency's Discord, where they shared wins and rallied behind campaigns like the Back to School sale. Once video volume was steady, the agency layered in GMV Max and live.

## Results

$817K since July 18, with monthly sales up 11x.

- Growth: From July 18 to October 22, the store generated $817.4K in total GMV, $571.2K of it from affiliate creators, and the shop's videos pulled in 26M views. Monthly GMV went from $38.4K in the 30 days before Monster Agency to $420.8K in the 30 days ending October 22.
- Efficiency: Nearly 9 in 10 samples turned into a posted video. Since July 18, 440+ creators posted a video featuring the exact product they were sampled. That held even as monthly shipments more than doubled.
- Where it came from: Both plays paid off almost evenly, and growth didn't depend on a few big names. Returning affiliates also made more than 60% of all creator videos. $216K in creator video sales from returning affiliates; $241K in creator video sales from new affiliates; ~60% of creator video sales from beyond the top 10.

| Metric (30 days) | Before (Jun 18 to Jul 17) | After (Sep 23 to Oct 22) | Change |
| --- | --- | --- | --- |
| Total GMV | $38.4K | $420.8K | +996% |
| Affiliate GMV | $27.1K | $292.1K | +978% |
| Video views | 1.8M | 11.8M | +556% |
| Videos posted | 197 | 1.5K | about 7.6x |
| Samples shipped | 148 | 356 | +141% |
| Post rate | 91.6% | 92.0% | Held above 90% |

Source: Euka dashboard, Azalea Wang Performance tab.

## Five Levers That Drove The Results

1. Reactivate past affiliates. Use Euka's Affiliate CRM to find the creators who already sold for the brand. 60%+ of creator videos came from returning affiliates.
2. Recruit affiliates who already sell. AI Creator Search and competitor affiliates built the pipeline. 20K+ creators reached.
3. Make the commission worth it. 20% on higher-priced items got creators bought in. Monthly posting creators grew from about 90 to about 540.
4. Send samples to creators who deliver. Review requests in Euka against each creator's track record. Post rate held above 90% as shipments more than doubled.
5. Keep clients in the loop with Euka MCP. Live Euka data powers the agency's own client dashboard. Clients see the work behind their results.

## Final Takeaway

In just over three months with Monster Agency, Azalea Wang generated $817K in sales and grew its monthly sales 11x. It reactivated the creators the brand already had, recruited affiliates who already sell, and ran every step on Euka, from creator search to the client update.

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- Start a 14-day free trial: https://meetings-na2.hubspot.com/joseph-barber
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