# MaryRuth's Case Study

Scaling brand reach and GMV with a CPM contest that activated 676 creators

Canonical URL: https://euka.ai/case-studies/mary-ruths

## Highlights

- 17M+ views, 7,500+ videos, and top creators surpassing $69K in GMV.
- Automated onboarding and rewards enabled fast scaling with minimal manual work.
- GMV rose 39%, with reactivated creators driving strong long-term value.

## Euka Context

This case study shows how MaryRuth's used Euka to scale TikTok Shop creator partnerships, automate affiliate workflows, and connect creator activity to measurable GMV.

## Primary Calls To Action

- Start a free trial: https://app.euka.ai/signup/choice
- Book a demo: https://meetings.hubspot.com/cristian-arevalo/euka-company-demo

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