Scaling creator outreach and content volume efficiently while maintaining quality and relevance

Promising products, but outreach was holding them back.

From launch through early growth, Lucky Egg UK experimented with multiple creator outreach tools to find the right setup. However, several issues slowed their momentum:

High admin overhead

• Previous tools had complex or unintuitive UI
• Significant time spent managing workflows instead of scaling content

Low creator fit

• Outreach often reached creators outside the brand's criteria
• Many creators produced simple unboxing videos that failed to demonstrate gameplay

Manual coordination

• Checking SKUs, sample status, and briefs manually
• Following up with creators individually
• Difficulty tracking outreach effectiveness at scale

The team needed a way to lower admin hours, target the right creators, and systematically increase high-quality gameplay content.

One system for discovery, outreach, and automation.

Lucky Egg switched to Euka in October 2025 to consolidate creator discovery, outreach, and automation into a single system.

Key reasons for choosing Euka:

• Clear visibility into outreach performance
• AI-powered creator discovery aligned with visual content needs
• Automation to remove repetitive operational work
• Better control over creator behavior and content quality

Three systems built to solve three problems.

After onboarding to Euka, Lucky Egg implemented three core systems:

1. Outreach Agent + Performance Table

Using Euka's Outreach Agent table, the team could:

• Track sample request rates
• Analyze outreach effectiveness by creator segment
• Quickly identify what messaging and targeting worked

This gave the team data-driven clarity instead of guesswork.

2. AI Creator Search (Image-Based)

A major content issue was creators posting solo unboxings that did not showcase the multiplayer nature of Lucky Egg's board games. Using AI Creator Search, the team:

• Uploaded images of groups of people playing board games
• Discovered creators already producing similar group-based content
• Prioritized creators willing to demonstrate gameplay with multiple players

This directly solved the content quality gap.

3. Segment Automation

Euka's Segment Automation replaced multiple manual workflows:

• No more checking SKUs or sample status manually
• Creators automatically received the correct brief tied to the product
• Automated reminders reduced follow-ups
• Auto-approval rules for samples were set using performance benchmarks

This significantly reduced admin time while increasing creator throughput.

From operational chaos to automated momentum.

Once live on Euka:

• Outreach scaled rapidly using automated segments
• Creator onboarding accelerated without increasing headcount
• Gameplay-focused content became the dominant format
• The team focused on optimization instead of operations