SharkNinja is a well-known US-based appliance company. When they launched their TikTok Shop in early 2024, they were generating about $300 per day and needed a reliable way to scale creator outreach.
The brand evaluated multiple outreach solutions before selecting Euka — for its database of 4M+ TikTok Shop creators and its automation features that reduce manual work and accelerate creator activation.
SharkNinja entered TikTok Shop with strong products but no systematic creator engine. Outreach was highly manual, posting frequency was low, and creator reactivation was inconsistent. Revenue was capped at about $1.7M per month across Shark and Ninja. The team needed a structured creator funnel, stronger targeting, and a repeatable affiliate growth system.
SharkNinja selected Euka because the platform gives their team everything needed to scale a high-performing TikTok Shop affiliate program with precision and speed. Euka's large creator database and smart targeting tools make it easy to identify high-converting talent, while automated outreach and reactivation sequences eliminate hours of manual work. The CRM is purpose-built for creator workflows, letting the team manage applications, samples, posts, and communication in one streamlined system — and real-time analytics provide reliable visibility into GMV lifts, posting velocity, and campaign momentum.
SharkNinja rebuilt its entire creator program on Euka, streamlining how creators were identified, activated, and motivated. The team segmented their roster to isolate the top 20% of high-value creators, enabling more focused investment and tailored messaging. Outreach and follow-ups were personalized at scale, supported by automated reactivation cadences. Incentive structures were tied directly to sales milestones, and the program centered on a hero SKU strategy — spotlighting three products in the $150–$300 range to maximize conversion efficiency.
Creator activation accelerated rapidly as SharkNinja leaned into Euka's automated systems. High-volume smart targeting let the team consistently reach qualified creators, while automated personalized DM outreach made onboarding feel direct and relevant. Reminder sequences re-engaged inactive creators and pushed them back into the posting cycle. Clear incentives — such as “first to 25 sales wins a grill” — created urgency and friendly competition, and community-based engagement kept creators active and retained throughout the campaign.
SharkNinja saw explosive growth after shifting its creator operations to Euka. GMV scaled from $1.71M to $18.16M in just 120 days. Posting frequency among top creators increased 4×, and the number of active creators grew by 144%.
Euka significantly improved operational efficiency across SharkNinja's creator program. Automated outreach eliminated most manual DM work, while reactivation workflows kept the creator base consistently engaged — and community operations sustained momentum throughout the campaign.
Early performance was modest — total revenue across Shark and Ninja reached only about $1.7M in June. By moving from broad outreach to a focused, high-efficiency machine, the team lifted combined GMV from $1.71M to $18.16M in 120 days.
Used Euka to identify the top 20% of creators for focused investment and tailored messaging.
Personalized DM and reminder workflows brought inactive creators back into the funnel.
Tactics like “first to 25 sales wins a grill” and “promo ends Sunday” created urgency.
Highlighted three hero SKUs in the $150–$300 range to maximize conversion.
WhatsApp groups and live leaderboards kept creators aligned and energized.
In four months, SharkNinja went from manual outreach and low posting volume to a self-sustaining creator engine. Euka's creator targeting, automation, and community structure let the team scale GMV by more than 10× without adding headcount — turning TikTok Shop into a stable, repeatable growth channel.
See how Euka helps brands like SharkNinja turn creator programs into a repeatable GMV engine.