$817K in Just Over Three Months: How Monster Agency Scaled Azalea Wang With Euka

Strong products, a quiet roster.

When Monster Agency took over on July 18, Azalea Wang was doing about $38K a month. The brand had worked with affiliates before, but many had stopped posting. In the 30 days before the switch, 91 creators posted, the shop saw 197 videos, and 148 samples went out.

The agency needed more creators posting, fast. As Monster Agency puts it, GMV Max only spends when there's a steady flow of creator videos behind it, so affiliates always come first. And the whole program had to run alongside every other brand on Monster Agency's roster.

One operating system for a multi-brand agency.

Monster Agency manages multiple brands on Euka because it puts everything needed to run a creator program at scale in one place. Euka finds affiliates who already sell in a category, automates outreach to thousands of creators, and tracks every creator's samples, content and sales. For an agency, that visibility is the job: what gets measured gets managed. And with Euka MCP, the agency can share that same data with its clients.

Reactivate, recruit, keep them posting.

Monster Agency started with the creators Azalea Wang already had. In Euka's Affiliate CRM, the team could see which past affiliates had driven sales and brought them back first. To make posting worth it, the agency advised a 20% commission on the brand's higher-priced items from day one.

At the same time, it went after new affiliates. With AI Creator Search, the team searched terms like "women's footwear" and "heels" to find affiliates already making sales in the category, plus creators promoting competing brands. Through Euka, the agency sent 102K+ collab invites to 20K+ creators in three months.

Sample requests were reviewed in Euka against each creator's sales and posting history, so product went to creators who deliver. Creators joined Monster Agency's Discord, where they shared wins and rallied behind campaigns like the Back to School sale. Once video volume was steady, the agency layered in GMV Max and live.

Clients see the work behind the results.

Euka MCP lets Monster Agency bring live Euka data into its own client dashboard and regular updates. Brands can see the outreach going out on their behalf, the samples shipping and how creators are responding, all in one place. Clients always know where their program stands, and the agency's team stays focused on growing it.